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The web site had the following on the web page, "Welcome to DHM Wynchwood LLP and Wynchwood Investments Ltd." I noticed that the web site said " DHM Wynchwood and Wynchwood Investments - home of Trusted Financial Advice." They also said " Based in Stratford-upon-Avon in Warwickshire, we are ideally located to serve clients throughout the UK. As independent financial advisers, we are able to advise on financial products available from all providers. Our advisers research, compare and select the most suitable products for each clients needs. As we get older, financia." The meta header had independent financial advice as the first optimized keyword. This keyword is followed by Stratford upon Avon, pensions, and mortgages which isn't as important as independent financial advice. The other words dhmifa.com uses is investments. life assurance is included and could not be viewed by search engines.